Earlier this week the three of us JUGs co-authors, and another network-savvy friend of ours went to the Young Women in Digital Marketing & Mingling Event in the Back Bay. It felt good to be out in the Back Bay neighborhood supporting businesses that lost revenue during last week’s tragedy. We gathered at Sonise on Newbury St. and sipped on cocktails and snacked on candy (candy bar courtesy of
). After some casual networking, the hostesses introduced themselves:
Melanie Cohn, Digital Account Manager - GY&K Antler,
Nicole Troelstrup, Online marketing & PR,
Next, three guest speakers spoke to the group about successful marketing campaigns - and how to publicize an event with a very small budget. In particular, the JUGs were intrigued by the guerilla marketing tactics - I mean chalk spray paint graffiti sounds awesome! All three speakers spoke of the power of twitter as a free advertising tool. They each used twitter to gain support for different types of successful initiatives in the Boston area. It was inspiring to hear stories of local social media campaigns that really worked.
The night's speakers included:
Sara Steele-Rogers: Boston Community + Marketing Manager,
Becky Brackett: Marketing Associate,
Elizabeth Dobrska: Marketing & Creative Coordinator,
It was great to meet other Boston based bloggers and young women interested in the field of online marketing. We made some great connections and are looking forward to the next Young Women in Digital meetup!