Latest Obsession: TAARIK
When we first checked out the website for the new ethical fashion startup, TAARIK, our jaws dropped: their branding is beautiful, their story is compelling, oh yeah, and their scarves are GORGEOUS! We were instantly obsessed.
Started in NYC by 25 year old Betty Teshome (umm talk about Girlboss!), TAARIK connects American consumers with beautiful, artisan scarfs from India and Ethiopia. The scarves are fairly traded and some of TAARIK's proceeds also go back to these communities to nonprofits focusing on education for girls. For TAARIK, giving back to the communities where their scarves are produced is more of an investment than charity, creating an awesome circulation of capital that benefits everyone involved. This, in a nutshell, is #SlowFashion, a movement that we absolutely love and admire.
Sure, the scarves seem a bit pricey, but the unique designs, high quality, and fact that they are both ethically produced AND give back, make the price well worth it. We are dying to get our hands on them! Here are a few of our favorites:
We also love that these scarves can serve as a conversation starter. Afterall, "taarik" means story in the Amharic language. When you receive a compliment on your outfit, you can make ethical fashion and conscious consumerism a talking point without sounding preachy. The JUGs strive to use every dollar we spend as a vote for the world we want to live in, and TAARIK is a perfect example of a company that is doing something good, while creating a product we actually want, and that looks high end and chic rather than crunchy granola.
This post was sponsored by TAARIK - but note that JUGs only accept sponsorships from mission-aligned brands that meet our core values of compassion + fulfillment.