Local Gem: Ash & Rose

One of the JUGS co-founders, Cameron, was recently featured by Ash & Rose in their video series! We're returning the love by sharing why Ash & Rose is one of our absolute favorite boutiques in Boston. 


Ash & Rose is an ethical, sustainable womenswear boutique located in in the SOWA district on Thayer Street. They curate beautiful, wearable styles that meet their core pillars of: sustainability, fair labor, and empowerment.

The store is another example of the thriving community of women-owned businesses in Boston's South End. They also have a robust e-commerce site that allows conscious consumers of any taste find stylish clothing and accessories. 


Upon entering the shop, which is right next to Crane & Lion, we were amazed at the sheer volume of sustainable styles! The store is fairly large for a downtown boutique and boasts hundreds of pieces. They have a variety of trends in quite a range of prices, meaning that there's something for everyone. Shop Cameron's styles here. The staff is friendly and knowledgeable and is happy to tell you everything you could ever want to know about eco-fabrics and sourcing. 


Ash & Rose makes it easy to find and TRY ON ethical clothing to add to our budding capsule wardrobes. There aren't too many brick and mortar sustainable clothing shops around Boston, so we are so grateful that Ash & Rose is here! They also have a fabulous jewelry collection which should not be missed! 

Have you been to Ash & Rose? Share your experience in the comments!