How to Prep for Boston Calling

What are your plans for Memorial Day Weekend? Visiting the Cape? Hiking Mount Washington? Cheering for the Red Sox at Fenway? Exploring the new Matisse exhibit at the Museum of Fine Arts? 

How about singing along to Solange and Mumford and Sons at this years’ Boston Calling Music Festival? That’s what I’ll be doing, soaking up the pre-summer sun while enjoying music and comedy from a variety acts like Chance the Rapper, Cage the Elephant, Hannibal Buress, Mitski, Mac Demarco, and Boston-local Cousin Stizz. And what better way to enjoy live music and local food than with this summer’s must-have drink: Angry Orchard’s Easy Apple. Keep reading to discover what We're most excited about at Boston Calling, our pre-festival rituals, what we're packing, and why we're loving Easy Apple

Get Pumped Up by Making a Playlist

Unless you’re a fan of every act at Boston Calling, you’ll need to expand your horizons to get the full festival experience. Create a playlist with bands you’re unfamiliar with, groups you’re excited to see, and personal jams to listen to while you ride the T to work or jog along the Charles. This playlist will become your primer for the weekend ahead.

Check the Weather, and Match Outfits Accordingly

Pictures are worth a thousand words, so you’re going to want to plan your outfits ahead. The weather will probably be the biggest determinate in piecing together your look. The forecast is predicting a rainy weekend, so it might not be the time or place to break our your brand new white sneakers. Be sure whatever you choose, you’re comfortable and group-selfie ready. 

Pick Your Stages

It’s virtually impossible to catch every show, so you’ll need to make a plan. Decide your must-see artists and map those out - there's no way I'm missing Chance the Rapper - and whatever time you have leftover, check out the bands you like from your playlist, sample some of the food, or just chill and take in the scenery with an Easy Apple. 

Pregame with Easy Apple

Boston Calling is urging attendees to take public transit, which is great for so many different reasons. Not having to park saves you time and money while also granting you the opportunity to have some fun beforehand. With Friday’s music starting mid-afternoon, We know we’ll be hanging with friends and enjoying an Angry Orchard Easy Apple hard cider. With its fresh apple taste, Easy Apple is the perfect drink to enjoy the music to. It’s balanced flavor profile and refreshingly dry finish makes for easy-drinking – not to mention, it’s a bit less sweet so it won’t weigh you down from band to band.  Crafted with a blend of culinary and bittersweet apples (yes, did you know there were such a thing as bittersweet apples?!)

Pack Your (clear) Bag

Festivals are all day long affairs, beginning around noon and lasting well into the night. One of the easiest ways to ruin you or your friend’s experience is to overlook the essentials. While it’s best to pack light - you’ll be hauling the bag around all day - you need to be prepared. 
 
Boston Calling is not allowing backpacks inside the festival, so you’ll have to get crafty when it comes to packing. The festival is allowing clear plastic bags, but if those aren’t your thing, your pockets will have to do. Because of these restrictions, I’ve tightened my list to include only necessary items. 

We never leave the house without our IDs, honestly no one should, but it’s super vital at festivals because you’re going to get thirsty. And what better way to quench your thirst and keep you cool than an ice-cold bottle of Easy Apple? Seriously, this stuff is the best because it’s not-too-sweet yet still keeps that fresh apple taste. 
 
New England weather is super unpredictable, so it’s a safe bet to bring a pair of sunnies and some sunscreen. Sunglasses prevent the signs of aging, protect your eyes from harmful UVs, and at the least can be used as a headband to keep hair out of your face while you’re singing along during your favorite band’s encore. Sunscreen, on the other hand, is mandatory regardless of the weather. Your skin needs a protective shield from the pre-summer rays. 

Our Summer Vice

Boston Calling, and this Memorial Day Weekend in general, is just a small sample of what summer 2017 has to offer. Whatever your summer plans may be, and wherever they take you, make sure you always bring along some Angry Orchard Easy Apple - your friends, neighbors, family, whoever! - will surely thank you. Share your summer festival pics with us on insta using #BranchOut #BeFreeMusic.
 
And, don't forget to check out the list of festivals that Angry Orchard will be at this summer.

 

Faith Kelnhofer is a new content contributor for JUGs! Learn more about her and the rest of our team on the 'about us' page. Disclosure: We were compensated for writing this post as part of our participation in a campaign with Angry Orchard Hard Cider. We only work with brands that we love, and opinions expressed are always our own. #sponsored


 

The Week of May 22

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Around Boston

Mark your calendars for June 22 for Ladies Lounge: Selling Like a Boss.

Free on Wednesday morning? Check out the SheStarts Breakfast

Yes, Boston, yes: The Forbes Under 30 Summit is coming back this year. 

Health & Beauty

Cauliflower smoothies, are you serious?

People are having babies later in life, and that is fine by us. 

Career & Finance

Here are all of the open jobs in Boston tech right now. 

This is key info if you are in the interviewing process: 8 small things that people use to judge your personality

Style & Decor

Your next party appetizer must be siracha meatballs! 

How to decorate your apartment like an adult

Speaking of being an adult, these are the 5 grown-up things you need to be doing in the kitchen.

How to Protect Your Phone and Computer from Viruses

The is a reason that digital detoxing is an actual thing. We use technology all. the. time. We're not going to lie, we LOVE tech. Our iphone cameras are our blogging + social media lifeline, and without our phones and computers, JUGS simply would not exist. That said, we don't do much to virtually protect our tech. Sure, we have renter's insurance incase our phones/computers get lost or stolen, but what about viruses, spam, and weirdness like that? Let's talk. 

YOU ARE AT RISK

Usually, we think of viruses as strictly a computer issue, but don't be fooled. In 2016, over a million android phones were damaged by something called the gooligan virus, and just last month, malware known as FalseGuide was inadvertently downloaded by two million people. You might be thinking, who would be stupid enough to download something sketchy at this day in age? But things are trickier than that. The malware was hidden in normal, typically trustworthy apps and games.

iPhone users are not immune either. There are plenty of viruses and hacks that target mac products. Be especially aware of error notices that don't look quite right. And do your research on EVERY app you download. 

PROTECT YOUR PHONE

First things first: don't use public wifi on a device that has sensitive information (think passwords, bank info, etc). Next, find out if your phone, computer or tablet is already compromised by any viruses. 

You can do this by scanning your device with an antivirus software, like AVG - which is compatible with mac (including phones), android, and PC. For phones, you can find it directly in the app store. They also have a second app called AVG Cleaner that helps clear out duplicate files and clutter, which is clutch for people like us who never seem to have enough storage room on our phones. 

PROTECT YOUR COMPUTER

You're probably more familiar with using antivirus scanning software on your computer. Nevertheless, if you don't currently have protection, it is time to beef up your security before hitting the coffee shop wifi or god forbid, the airport. We use AVG to protect our computers because, in addition to its new clean 2017 look, it comes very highly rated. They have a FREE trial which is great for checking if your computer is ok and getting some minimal protection. Gals that own businesses or have super-sensitive files may want to splurge for one of their paid options. Either way, some amount of security will give you serious peace of mind!

 

This post was sponsored by AVG Antivirus - but note that JUGS only accepts sponsorships from mission-aligned brands that meet our core values of compassion + fulfillment. 

The Week of May 15th

Around Boston

Get your networking on with EF Travels and She Geeks Out on May 30th! Tickets are available here.

Did you grab your ticket for Boston Calling yet? 

One of our favorite Recycle spin instructors has a new blog!  

Around LA

If you need a group of gals to hit the hottest museums or galleries with, look no further than Gurl Museum Day

It's your last chance to catch the insta-popular Jason Rhoades exhibit (the show leaves town Sunday).

The gan behind one of my favorite LA food Instagram accounts is hosting the EEEEEATSCON this Saturday in Santa Monica. Safe to say I will be there.

Health & Beauty

This alarming report shows that sexual violence starts before college. It actually starts in K-12 school.

We're in the market for a new favorite non-toxic lipstick and this brand looks like it might be the one.

Have you been rejected lately? Read this.

There's no shame in self help

Career & Finance

This Facebook group came to reality as a response to the election and was intended as a place for women to connect to each other and inform one another. It has since turned into “IRL” groups in cities across the country.

Hey, do you want to invest in one of our favorite magazines? 

Style & Decor

I'm still a sucker for Ikea hacks and I'm always looking for new ideas like these!

Ashley Graham launches her memoir and more.

 

How to Use Instagram #Hashtags Like a Pro

Today, as Instagram accounts are close to becoming more important than a website, it's important to use relevant hashtags in your main captions or a comment below to attract your target audience members. 

By using relevant hashtags in your posts, your chances of gaining new followers, getting more likes and upping engagement significantly increases if you can get your post is a top performer for the hashtags used. It'll also help you land in good hands, aka accounts in the same space, or your market audience, versus random accounts who don't care about your content. Don't worry, you do not have to #hashtag #every #single #word in your post. 

Here's how we create strong hashtags:

1. Determine the main theme of our post

Are we posting about an American made clothing brand? A clean beauty brand? A local beer hall? A pretty door? A paleo entrée? Say we're posting about an American made brand. We probably want to think about hashtags like #USAmade, #SustainableBrand, #AmericanMade, or maybe #MadeinBoston, etc.

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2. Check with your audience and your competitors

Do a quick search to also see what other people are doing or what's trending. What tags does this clothing brand use? Do they have a brand specific tag? If so, add that. Do they use #EthicalFashion or #SustainableApparel? Or maybe #ConsciousBlogger is a good fit. Add those as well.

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3. Look at the stats

The chance of you outperforming the hundreds of thousands of other accounts vying for the top slot of the #USAmade feed will be pretty tough. As of now, there are 205,504 posts with that hashtag. But what about #SustainableFashionBlogger? There are only 5,131 posts on that feed. Depending on how your account is currently performing, you'll probably have a pretty good chance at sticking to the top of that feed for a bit and will hopefully catch the attention of some new followers. Add #SustainableFashionBlogger instead of #USAmade.

4. Search is your friend

Instagram is amazing and does a lot of the legwork for you in helping you find related hashtags. As you enter in hashtags in the search, take a peek at the options that populate and see how they're performing. We've found some real gems this way. And ended up in dark holes. Either way, it's a good thing.

5. Save your hashtags

I personally save mine in an iPhone Note, in a GoogleSheet and in my Later App account. That way I always have a foundation to start with. Nothing is worse than trying to think of strong hashtags on the go!